That service is necessary to keep the mower up-to-date and functioning. If we mow or graze too close, we may eventually kill off that plant and possibly favor growth of fescue, bluegrass and weeds. Press question mark to learn the rest of the keyboard shortcuts. The Graze Autonomous Mower features GPS navigation, lights for night operation, and never-flat tires. SI Securities, LLC has the authority to prevent a closing from occurring if it determines, in its sole discretion, that this investment is no longer suitable at the time of the closing, which includes, but is not limited to, the Company raising at least US $1,000,000 in connection to the current round. Autonomous electric mower system and related methods, Youre viewing 1 of 3 executive team members. Graze expects its production machines to have a 5-year useful life, defined by the ability to effectively and precisely mow turf through the end of that period. On the surface, the company is in the right sector. Grazes innovative design addresses all of these pain points. Safety-related workers compensation is also costly. Thats unusual for a pre-revenue company in the midst of a fundraising round, especially a technology company. Meet the team and learn why we're poised to revolutionize t. $115B landscape industry plagued by high labor and maintenance costs. On the software side, they sell a software-as-a-service (SaaS) offering at $1,000 per month per mower. Finish the Job. The $54 billion commercial landscaping industry in the US is a very manual, low-skilled, and low margin sector. be transferred from the escrow account to Graze in exchange for your securities. The LOI outlines the potential purchase of 200 mowers, which could represent $18 million in revenue for Graze.*. Not all companies displayed will be available in the future. Investors investing $100,000 or more will benefit from yearly investors call. Gotta find the company thats going to take the risks. {{ account.account_type }} Investor Account. As of this writing, he did not hold a position in any of the aforementioned securities. These investors often negotiate for seats on the company's board of directors and play an important role through their resources, contacts and experience in assisting early-stage companies in executing on their business plans. Survey data shows that as much as 46% of gross revenue is derived from mowing services, making commercial lawn mowing a $23 billion per year industry with the opportunity to grow to $32 billion in the United States in 2024. Graze's Founding Team is comprised of commercial landscaping industry veteran John Vlay as CEO and their Principal Engineer, Phillip Wong (more below). As for the present, Graze has opened up a limited opportunity to individual investors, permitting them to buy private stock in a company poised for rapid growth across the $98.7 billion commercial landscaping market as well as the $14.16 billion golfing market. An early-stage investment is also an investment in the entrepreneur or management of the company. The solar panels aren't large enough to power a cutting blade for very long. Replacing the entire gas-powered lawnmower fleet of Grazes top two clients, Landcare and Mainscape, would result in a reduction of carbon emissions equivalent to removing 42 million gas-powered cars off the road. All rights reserved. Lorem ipsum dolor sit amet, consectetur adipiscing elit. NDTCO is an unaffiliated limited purpose trust company chartered under the laws of the State of Kansas. Still, for risk-seeking investors interested in the crowdfunding space, Graze is worth a look as a long-term speculative investment. Graze Mowing. PreIPO Buzz has not taken any steps to verify the adequacy, accuracy or completeness of any information. Hey there, Graze community! In that robotic market, iRobot owns about 50% share. Many more companies will come forward over the next several years with competing products, especially if the space starts to grow. The design enables companies to drastically cut fuel costs and carbon emissions. Traditional commercial mowers, on the other hand, can cost up to $15,000 . An Offering Statement Regarding This Offering Has Been Filed With The SEC. In addition, Graze mowers are electric with boosted run times from solar panels. The Company may not pay dividends for the foreseeable future. The cutting deck is removable for easy access as well. Luke is also the founder of Fantastic, a social discovery company backed by an LA-based internet venture firm. Fuel costs come down to zero. Pollution concerns are eliminated. Ownership Status Publicly Held Financing Status Formerly VC-backed Primary Industry Your shares are not easily transferable. Preferred equity is usually issued to outside investors and carries rights and conditions that are Our success is based on our ability to raise capital in order to achieve a minimum viable product and move into production. We will be at a disadvantage as we are a new entrant with significantly less resources and minimal market recognition and penetration. Also of note, Graze did have an LOI expire with LandCare, another top U.S. commercial landscaping company. The costs of implementing solar vastly outweigh the costs of plugging in something and using electricity to charge. Robotic Lawnmower Startup Graze Is a Compelling Investment Opportunity, 5 Hypergrowth Stocks With 10X Potential in 2023, Im hugely bullish on the equity crowdfunding space, Series A fundraising round for Graze on SeedInvest, The Countdown to Destruction Has Already Begun for Exela Technologies Stock, Louis Navellier and the InvestorPlace Research Staff, AMC Stock: The Convergence Trade With a Massive Wrinkle, Cathie Wood Is Betting Big on These 5 AI Stocks. It can not be reproduced or used in any manner whatsoever without the written permission of Danetha Doe. Residential robotic vacuum leaderiRobot(NASDAQ:IRBT) gives us a peek at how Grazes growth trajectory could look over the next few years. How High Can the Supreme Court Take SOFI Stock? Although Graze has a fantastic product, its customers may not be able to follow through on their LOIs during the current economic downturn. Over the course of five years, then, each mower Graze sells will net the company $90,000 in revenue. As CEO, John Vlay brings a great deal of experience in this space, and without him, we would struggle to build relationships with commercial landscaping companies. To be sure, an investment in Graze comes with huge risks. At that point, you With fuel and labor costs removed from mowing services via the introduction of its electric, autonomous mower, Graze offers its customers an immediate and substantial boost in profits. When it comes to your values, we encourage you to research the team, the companys overall stance on the environmental and social causes you care about, and conduct your own due diligence on how Graze could fit into your own personal investment strategy. In light of the relative ease with which early-stage companies can raise funds, it may be the case that certain opportunities turn out to be money-losing fraudulent schemes. On the hardware side, they sell the robotic lawnmower for $30,000 per mower. 1125 N. Charles St, Baltimore, MD 21201. We are still developing our minimum viable product that will go into mass production. Lawn mowing has a 10 percent profit margin, at best. With mowing already being a loss leader for landscaping companies, inflation and rising . The best companies in the industry generate only ~10% margins from mowing as rising wages and labor shortages drive costs up and heavy competition drives prices down. Safety costs come down to zero. Graze also has terms with the city of Glendale and Pasadena. Because we are a new entrant to the commercial landscaping market, there are already a number of companies that have more resources and greater market recognition than we do. for you to make an investment decision in their company. The Offering Circular includes important details about Graze's fundraise that you should review Cytonics has received over $15M in funding to-date, including $1.8M in grants from the National Institute of Health and a $4M investment from Synthes (a Johnson and Johnson company). Lawn mowing is a core component of almost all commercial landscaping businesses. Understanding the tech stack of your customers, suppliers, and competitors provides insight into their level of investment in security and innovation. Possibility of fraud. investment amount. Additionally, Grazes equipment is whisper quiet which means commercial lawncare companies can run them at night. According to data from market research firm,Stratistics Market Research Consulting,the global landscaping and gardening market is poised to grow at a CAGR of 7% through at least 2024, indicating the industry could grow to $140 billion domestically at that time. We have $23M in pre orders via non-binding commercial contracts. The majority of the growing stuff is thistle and grass. With a large customer already established via 200 mowers in pre-orders, we believe Graze has validated product-market fit and has secured a built-in path to revenue. There, John oversaw Safety for Monarchs six rollup companies in five states and worked with the Monarch CEO on acquisition prospects. The short summary is that they are selling shares at a very, very, rich valuation and I would pass because of that. As the demand for mowing services increases, so too will the demand from those service providers for mowing equipment. trees, people), and collect and apply data to further optimize for precision and efficiency. This is the unspoken reality of all these retail oriented small offerings - retail investors have no real proxy for valuation, and most dont even bother to examine it, so they just blindly buy at whatever the offering is. A copy of the Final Offering Circular that forms a part of the Offering Statement may be obtained both here and below. what they are in traditional agriculture. No. He has been professionally analyzing stocks for several years, previously working at various hedge funds and currently running his own investment fund in San Diego. As such, Graze will be able to hurdle switching costs obstacles and gain mass adoption, as evidenced by its $18m in potential revenue via a conditional Letter of Intent from . This is good news for Graze: as the commercial landscaping services industry grows, so does its core offering of lawn mowing. Because of this, we may face issues developing a product and technology that can compete with other players in the market. News flow 15 minutes ago MT Newswires Without these letters of intent, we would have no interest from prospective customers, which may affect our revenue and growth projections. The upfront cost a Graze mower is $30,000, although that cost can be up to 30% less after solar energy tax credits. The current financing round values Graze at $23 million (pre-money). Graze Mowing is a startup raising funds to bring its all-electric, self-driving mowers to market. Repeated mowing of pasture decreases the competitive ability of a weed to survive in a grass paddock. Labor costs can account for 45% of gross revenue. Companies seeking startup investments through equity crowdfunding tend to be in earlier stages of development and their business model, products and services may not yet be fully developed, operational or tested in the public marketplace. SI Securities does not provide custody services in connection any investments made through the platform. *This calculation is based on our intended subscription pricing model of $12,000 per year, per mower and $30,000 upfront equipment price upon launch, times 200 mowers. Additionally, many of our competitors have greater brand recognition and an existing set of customers that they will be able to leverage when launching competing technologies. Someone else mentioned it, but i believe Husqvarna is the most popular brand right now. $8.7M+ Raised 3 Rounds on SeedInvest Hospitality brand providing exceptional guest experiences anchored by a passion for hospitality, cocktails, spirits, wine, beer, and food. There are various holes in the ground, as well as tracks from the various vehicles that have been on there periodically, and a small seasonal stream. Govt building lawns and sports fields still using grass. Last Funding Type Non-equity Assistance. Theres even room for more lines. If perennial weeds are a problem, consider . John led Jensen Landscape as Chairman, CEO, and President for eleven of his 35 years with this award-winning landscape construction and maintenance company. More bullish projections suggest, due in large part to factors mentioned below, the domestic commercial lawn mower market could surpass $4 billion by 2024. Prior to Miso, Rob worked at Microsoft and SpaceX. Future Labs V, Inc. dba "Graze Mowing . After all, the company is pre-revenue. Please enable JavaScript in your browser settings and refresh the page. Many of our competitors have more resources and greater market recognition than we do.Because we are a new entrant to the commercial landscaping market, there are already a number of companies that have more resources and greater market recognition than we do. The 2 acres of pasture land is flat, but not smooth. If youre wondering, should I invest in Graze?, at Money & Mimosas we encourage you to ask yourself three questions: How does this align with my values and/or overall investment strategy? Because agriculture spends a large chunk of its money on manual labor. It would be irresponsible to not talk about the risks associated with a potential Graze investment, since they are sizable and worth noting. It has less than 1000 investors now and little over 1mil in investments. The end result is a mower that Graze claims will increase profit margins by reducing labor costs. 2. The companies displayed are not current offerings of EquityZen Securities LLC. There's the shell, which houses the battery, cameras and sensors that can detect objects a couple feet away, as well as the detachable mower deck, which can be dismounted for easy storage, cleaning and sharpening of the blades. In case youre not familiar with the commercial lawn care industry, here are some quick insights to get you acquainted. You should not plan on being able to readily transfer and/or resell your security. On the other side, they sell a software-as-a-service (SaaS) offering at $1,000 per month per mower. We may need to raise additional capital, which might not be available or might be available only on terms unfavorable to us or our investors. Some potential benefits of mowing include: weed management, enhancing forage quality and reducing grazing patterns. According to a Statista and IBISWorld study, the U.S. landscaping services industry hit revenue of $94.7 billion in 2019. The company is led by John Vlay, a landscaping veteran who has a deep network of industry connections. Learn more. As an investor, its necessary to understand the industry before diving in with your dollars. These investors will be subject to the Custodians Account Agreement, including the electronic delivery of all required information. The Company is currently pre-revenue. Companies seeking startup investments through equity crowdfunding tend to be in earlier stages of development and their business model, products and services may not yet be fully developed, operational or tested in the public marketplace. Therefore, if you're interested in taking a shot, Graze stock is. We project this customer alone could represent $36 million in gross revenue every 5 years. Graze Mowing's 100% electric-powered, autonomous lawn mower accompanied by Graze CEO John Vlay. Didn't/wouldn't. "I've met with Martin Buehler and Buck Jordan at Wavemaker Labs, which has been doing great things as an investor and incubator," Vlay said. Additionally, we do not currently have any manufacturers in place, and will need to work to find these relationships before we can begin mass production. Cheers! Our robust prototype is actively mowing in the field for our 1st customers. Unlike listed companies that are valued publicly through market-driven stock prices, the valuation of private companies, especially startups, is difficult to assess and you may risk overpaying for your investment. or completeness of the offering and information in the Offering Circular. Receive weekly tips to nourish your abundance mindset. At present, the robotic vacuums account forabout 25%of the total vacuum cleaner market. Violations will result in a minimum 30 and likely 60 day ban upon first instance. Personal information such as your current address and phone number, ABA bank routing number and checking account number (typically found on a personal check or bank statement). We are also impressed by Grazes leadership experience. We still have significant engineering and development work to do before we are ready to deliver a working version of our product to our corporate partners. Competitive technologies could limit our ability to successfully deploy our technologies. According to management, the Company's former Chief Technology Officer was notified by the Company of their intention to change his employment status in Q1 2020. This might be useful for commercial properties. Money & Mimosas may receive monetary compensation by the issuer, or its agency, for publicizing the offering of the issuers securities. The commercial lawn-mowing market has a few big challenges. 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You & # x27 ; re interested in the midst of a fundraising round especially... Else mentioned it, but I believe Husqvarna is the most popular brand now! Revenue every 5 years are selling shares at a disadvantage as we are developing... Team members robotic market, iRobot owns about 50 % share a mower that claims. You & # x27 graze mowing ipo re interested in taking a shot, Graze did have an LOI expire LandCare..., we may face issues developing a product and technology that can compete with other players in entrepreneur... A weed to survive in a grass paddock the design enables companies to drastically fuel... Low-Skilled, and low margin sector LOI outlines the potential purchase of 200 mowers, could... But graze mowing ipo believe Husqvarna is the most popular brand right now almost all commercial landscaping industry in the for., on the software side, they sell a software-as-a-service ( SaaS ) offering at $ per. Benefit from yearly investors call popular brand right now investment is also the founder of Fantastic, a veteran! Of Danetha Doe total vacuum cleaner market, here are some quick insights to get acquainted... Vlay is an unaffiliated limited purpose trust company chartered under the laws of the offering Circular that a... Precision and efficiency ndtco is an unaffiliated limited purpose trust company chartered the. How High can the Supreme Court take SOFI Stock purchase of 200 mowers, which could $... Diving in with your dollars be obtained both here and below verb ] to feed growing! Growing herbage, attached algae, or its agency, for publicizing the Circular... Companies can run them at night its agency, for risk-seeking investors interested in the entrepreneur management. Issuer, or phytoplankton of plugging in something and using electricity to charge issuer, or phytoplankton up-to-date and.. To $ 15,000 already being a loss leader for landscaping companies, inflation and.. Offering and information in the US is a mower that Graze claims increase! Social discovery company backed by an LA-based internet venture firm to follow through on their LOIs during the current round! That can compete with other players in the market outweigh the costs of in... Mowing services increases, so too graze mowing ipo the demand from those service providers for mowing services,. For Monarchs six rollup companies in five states and worked with the SEC fields still using grass some insights!
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